2024 eMarketer of the Year Award
JoVanna Johnson King
Senior Associate Vice President for Development
Clemson University
The 2024 Emarketer of the year award is presented to the organization that has most successfully utilized the GiftLegacy System enabling them to raise millions of dollars for charitable planned gifts. It is our privilege to announce the Emarketer of the Year for 2024... Clemson University!
"Clemson University's monthly enewsletter has a wide audience and broad appeal to the more than 138,000 that receive it. With an open rate over 50%, this e-communication creates an environment that supports all facets of philanthropy at Clemson. From annual gifts to major gifts and including deferred giving, the e-newsletter fosters a culture of information and inspiration that influences alumni, friends, parents, and all to invest in the students, faculty, and programs at Clemson. Furthermore, the proposals generated within CresPro allows for a consistent and streamlined message/process that is easy to produce and present. The donors appreciate this production to share with their family/loved ones as well as their professional advisors. Additionally, the frontline major gifts officers access the website on a regular basis when having engaging gift conversations with donor prospects to support interest in various options to make current use gifts."
Over the past three years Clemson has raised $85 million in gifts! Congratulations to the team at Clemson University for winning the coveted 2024 Emarketer of the Year Award.
Best GiftLegacy Website Award
The Best GiftLegacy Website Award was given to The Jacobs & Cushman San Diego Food Bank for their new GiftLegacy 5.0 gift planning website. Their website features a unique and tailored look with playful use of iconography, impactful photographs and bold accent colors. Featuring the latest advancements made available with our brand new GiftLegacy 5.0 website development, this site is unique with a wealth of gift planning tools. All of this is accomplished with a highly accessible website built for a wide demographic of visitors.
Best GiftLegacy Literature Award
The Best GiftLegacy Literature Award was presented to Food for the Hungry for their branded suite of marketing materials including donor proposals, brochures, mailers and more. Their literature presents wonderful photography front and center. The imagery is full of joy and blends well with their bright color palette and direct typography, all of which carries through across multiple pieces to create a cohesive message. Honorable Mention in this category was awarded to Boys & Girls Clubs of America and Illinois Wesleyan University.
2024 Trailblazer Award
Lee Pesky Learning Center
The 2024 Trailblazer Award is awarded to a small fundraising shop that has done something innovative and/or significant to produce exceptional results. This year's Trailblazer Award goes to... Lee Pesky Learning Center.
"As a smaller non-profit, Lee Pesky Learning Center took a leap of faith when opting to launch a planned giving program. Within 4 months of our partnership with Crescendo, we had secured four legacy society members and raised over $650,000 in intended gifts. The Crescendo team was with us every step of the way from the creation of our website to the implementation of a comprehensive marketing plan. Crescendo's partnership is a gift that will keep on giving."
- Andrea Sanders, Former Director of Advancement, Lee Pesky Learning Center
2024 GiftLeader Award
Jeffery Hesseltine
Territorial Planned Giving Director, The Salvation Army Western Territory
The Gift Leader Award is awarded to an individual who has demonstrated extraordinary leadership in the field of philanthropy. At Crescendo's Practical Planned Giving Conference in San Diego, Charles Schultz presented the 2024 Gift Leader Award to Jeffery Hesseltine, Territorial Director of Gift Planning, The Salvation Army, Western Territory. Jeffery is a Visionary Leader, Mentor, Creative Marketer, Outstanding Planned Gifts Officer and Sales Executive whose team has raised over $1 Billion in Gifts!
